Our inaugural Liss Select Sires Bull Sale exceeded all expectations, marking a phenomenal start to what we hope will become a long-standing tradition. Following three busy viewing days that saw a fantastic turnout of visitors, the auction moved online. Hosted by MartEye via Ballyjamesduff Mart, the bidding intensified on Monday evening, drawing significant interest as the final lots drew to a close.

Sale Highlights & Market Trends

The sale boasted a high clearance rate and impressive figures, underpinned by a robust demand from international buyers.

Average Sale Price: €5,892

Total Sold: 19 bulls

Export Impact: Seven bulls are headed to new homes in Northern Ireland and Scotland, significantly bolstering the sale average.

Leading Lots

The Record Breaker: Liss Megastar B417

The star of the show was undoubtedly Liss Megastar B417. Following a highly decorated 2025 show season, this standout calf commanded the day’s highest price of €15,800. A February 2025-born son of Liss Dingle V936, he was secured by a Scottish partnership between the historic Ballindalloch Angus – the oldest Aberdeen Angus herd in current existence – and the Kilmallie Angus herd.

Top Tier Performers

Liss Merger B420: This Liss Dingle son out of the Minree family was snapped up by Michael O’Leary’s Gigginstown Angus herd for €9,200.

Liss Karlos A379: A powerful August 2024 son of Luddenmore Magic from the Kim family, Karlos was purchased by a suckler farmer from Co. Antrim for €6,800.

Liss Baxter B422: Coming from the Biluri line, this 13-month-old Dingle son was sold to a pedigree herd in Co. Clare farmer for €6,400.

Liss Kiddo A395: Rounding out the top prices at €6,200, this Newbridge Viper son was selected by a local sucker farmer.

Distribution Summary

The versatility of our genetics was reflected in the diversity of the buyers:

8 bulls joined pedigree herds.

6 bulls are going to work in dairy herds.

5 bulls were selected for suckler herds.

A Note of Thanks

We are deeply humbled by the overwhelming support we received. From our friends and family who helped behind the scenes to the fellow breeders who expressed interest in our stock, we thank you. Most importantly, we extend our sincere gratitude to every bidder and buyer who invested in the Liss program. Your confidence in our cattle means the world to us. We wish you the very best of luck with your purchases and hope they go on to be successful for you.

We’re already looking forward to welcoming you all back next year from March 19th to March 22nd, 2027. Here’s to making next year’s event even better!